SEO: Search Engine Optimization
There was a time that the darker forces ruled over Search Engine Optimization. The king of the liars ruled. They built facades of search results, faked their way to the top of the clown heap and charged the earth for the trickery. Now the somewhat ‘do no evil’ guys of search have said no more and integrity and content is King.
This has allowed a way for the practical and pragmatic SEO people to serve you and improve your websites ability to be found in search results in very straight forward and understandable ways.
Skylark Tech Teams Two Top Phrases of SEO
In my own language I boil SEO ( Search Engine Optimization) down to two things and phrases that are and need to be true to get good SEO results.
- CONTENT: Content Is KING.
- Integrity: I am what I say I am.
What does this mean? It means that you can demonstrate that you and your businesses have integrity in some way. That you are who you say you are and you perform the things you claim you can do on your site in reality.
Do you have a physical location? or are you a fly by night? Who are you and what do you actually do?
Advanced Techniques of SEO: Webmaster Tools
Of course there is a whole ‘good practice’ for the technical side of things that need to be included in a website build and various advanced tools and techniques that can be brought to bear; such as the regular submission of site, correctly configured robots text file for crawl, well structured and present site maps and good use of the tools that google webmaster supplies. Plus good meta text, keywords and descriptions for google to use for snippets. And also and not just being mobile accessible is an important upgrade in recent google algorithms.
But Google now want the results to be real and not faked up, hence my golden rules of having great relevant content (KING ) and INTEGRITY – that is being true to what you are & say you do and being able to demonstrate it. This demonstration is truth and is THE result Google seeks to put your website on the toppermost over and above the pile of search results.
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Contact me John Munnelly at email@example.com for a 1 hour consultation and printed SEO report for your site.
Copyright & Author John Munnelly SkylarkTechteam.com